A website is the first step in creating your brand’s online presence. As many reports suggest, almost 60,000 people search for something in a search engine every second. However, almost 44% to 50% of small and mediocre businesses in Dubai and the UAE do not have a website. This is a shocking fact, and every business irrespective of its size and target audience age group should have a website. In this blog, let's understand how website development plays a crucial role in creating a successful online business.

Be Visible to a Wider Range of Audience.

When you aim for your brand to climb the highest ladder of success, it is crucial to target the highest number of prospects. Today, the majority of buyers search for suppliers, products and services with the help of online search engines like Google, Yahoo, and others. In simpler words, the maximum of your target audience is searching for your products or services online. Thus, your website helps your brand reach these prospects. Thus, owning a website is a two-way gain, as the website development cost is less as compared to traditional marketing expense, and the ROI is extremely high. 

Consumer Behavior Mechanism

According to most successful businesses, the right formula to seal the deal with your prospects is understanding the consumer mindset. In today's digital world where online presence has become a crucial part of every individual, consumers generally do not trust sellers and service providers who do not own a website.

According to many consumers behaviour analytic forums, 89% of consumers will not buy products or avail services from brands that do not have a website as they consider these brands less professional. 

Cost-Efficient Mode of Advertising.

With the traditional business model, the brand target ascends slowly from local to regional to national, and the international consumer base is out of the vision of most of the brands owing to the enormous capital requirement. However, website development costs are very minimal and you can easily target every set of the audience without any border restrictions. 

Secondly, with the right content management system and on-point SEO strategies, any brand can increase the volume of organic traffic and higher conversion rates.

Home to All the Social Media Leads.

The importance of social media platforms like Facebook, Instagram, Twitter and other portals do not need any introduction. These platforms are the best way to leverage more and more reach inexpensively. Facebook and Instagram are the largest used social media sites on an everyday basis, and these sites let your run ads at very little cost. On these portals, with the right creatives, post copies and hashtags, targeting the largest base of the audience on every part of the planet is possible. However, if you do not have a website, you miss this large opportunity as the traffic generated from this medium is driven to the website.

The face of the Brand.

In the online world of business, a website is the face of your brand. A website with the right themes, graphics and content resonates with the buyer and covers a prospect into a consumer. The website not only bears the brand name and logo but provides full information about the brand, its products and services, testimonials from previous consumers to strengthen the trust of the prospects, advertises the brand and much more.

In simpler words, with the right content management system and content optimization, even the most basic website can yield surplus sales and become the hero of a brand.

Final Words

On summing it all up, if you desire to bring your brand online, the first and the most important step is hiring the best website development agency to design an excellent website for your brand.